Table of Contents
Introduction
Using bulk SMS Gateway and API for Business Marketing — Things to remember
Bulk SMS gateway and Bulk SMS API are among the most powerful marketing tools of the new age. Since messages have 38% click-through rates and 98% open rates, sending bulk SMSs have an obvious advantage over other methods of marketing such as emails.
But their success depends on well-planned strategies and several other factors. Here are a few things to remember:
Content
- The Message, itself.
Keep your messages structured so they are concise, clear and coherent. Giving a proper structure to a message increases the probability that a message will be read. An unstructured and unclear message will simply put off a customer.
- The Timing matters.
It is important to time your messages right. While the best time for sending an SMS might differ from industry to industry, time slots between 10:30 a.m. and 11:30 a.m. and starting from 2:30 p.m. to 3:30 p.m. are known to deliver the best possible results.
- Let your customers Opt-out.
Choose methods that help to maintain a healthy relationship with your customers. This can be done by not being too intrusive and annoying with the messages. Always remember to offer your customers with an ‘opt-out method’, in case they are not interested in receiving them. It increases your trustworthiness too.
- Send Reminders and notifications if needed
Since messages have a higher click-through rate than emails, SMS gateway India can be ideally used to direct traffic to other channels such as the company’s website or its social media page. Instead, these can work as a great way to send reminders to the customers to check their emails. This will help to improve their open rate as well.
- Send SMSs through a Digital Platform
Conclusion
Use a web SMS platform and or an API with your ERP/CMS to send all your messages to your customers. This helps to schedule them well in advance which means you do not have to be physically present at the office when the messages are delivered.
